Another fantastic viral youtube ad, this time from alcoholic beverage Desperado. The viral follows the ever-popular theme of audience interaction with an entire ‘takeover’ of the youtube page structure – again not dissimilar to that seen in the Tippex viral a year or so ago.
Desperado’s ‘breakthrough’ has already had well over 1 million hits, and I think it will only get more. What’s particularly clever about this viral is it’s ability to connect you with social networking sites like facebook and twitter, at the touch of a button, making the video ridiculously easy to share online and therefore massively assisting the ‘viral’ aspect of the campaign.
Watch the video here: http://www.youtube.com/desperados
All I can say is, I really want a desperados now.